From enterprise IT to the barn

Based in Augsburg, Germany, our team spent years engineering complex hardware and software for demanding tech sectors. Moving into livestock management was not the original plan. Yet the complex technical challenges on the farm and direct collaboration with dairy farmers shifted our focus completely. We hold immense respect for the daily dedication of modern farmers, and there is no other industry we would rather serve.

How it all began

From enterprise mainboards to a shared vision

In 2020 we met at our previous enterprise engineering roles, building out the hardware development department for a Lenovo and Fujitsu joint venture. Designing motherboards was rewarding, but we knew we wanted to build our own company, shifting away from standard industrial optimization toward technology that solves concrete daily problems.

A bike ride to the local dairy farm

Our original concept focused on machine monitoring for large manufacturing facilities. Curious if connected systems could add value in agriculture, we jumped on our bikes, rode to the nearest dairy farm unannounced, and asked the farmer directly. He gave us a tour and brought the core challenge into focus: tracking location is easy, but continuously detecting true health status is where farms struggle.

Why we committed to livestock health

That single afternoon changed everything. While people casually track their daily health on modern smartwatches, dairy operations were relying on technology two decades old. We realized our hardware engineering background could make a massive impact right here. We scrapped our factory automation plans completely and committed our team exclusively to building for the barn.